Culturehood Case Study | Personal Brand Strategy

CULTUREHOOD

Personal Brand Management for Founder

PROJECT SCOPE

Strategic personal brand development and ongoing content creation for the founder of Culturehood.

We work closely with Gemma Hood to build a consistent and compelling personal brand across LinkedIn and Instagram.

This includes strategic positioning, tone of voice development, and full ghostwriting support across thought-leadership, culture commentary and Founder POV content.

Our work ensures Gemma shows up regularly with sharp, authentic insights that drive conversation, support brand awareness for Culturehood, and position her as a trusted voice in the culture and leadership space.

The result is a cohesive personal brand presence that fuels visibility and supports pipeline growth.

PROJECT DELIVERABLES

Social Video

Culturehood LinkedIn post on generational differences in work and life.

Culturehood post encouraging workplace culture improvement and team wellbeing.

Culturehood graphic highlighting AI usage in UK HR teams.

PROJECT DELIVERABLES

Social Static - Paid and Organic

Culturehood post discussing time required to build workplace culture.

Culturehood leadership post explaining the hedonic treadmill concept.

Culturehood post on identifying and addressing quiet quitting in the workplace.

PROJECT TESTIMONIAL

“Knowledgeable, reliable, proactive, and responsive.”

The Sage team has invested time in understanding Culturehood’s brand and tone of voice, consistently bringing innovative ideas to the table. Thanks to Ellie and her team, we’ve seen significant growth in Culturehood’s social media engagement and following. Working with them feels like having an extension of our own team.

- Gemma Hood, Founder